The Subjective Experience of Small Business Owners in Managing and Developing Their Enterprises: A Case Study in the Indonesian MSME Sector
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Abstract
Entrepreneurship in MSMEs has become an important focus in understanding economic resilience and growth. Despite increasing attention to MSMEs, there is limited understanding of how entrepreneurs navigate challenges and opportunities in their business contexts. This research aims to address the gap in understanding how entrepreneurship is experienced in MSMEs, particularly in terms of its meanings and impact on economic sustainability. We employed a phenomenological approach to explore the lived experiences of healthcare professionals and patients using digital health platforms. Through in-depth interviews with 25 participants, key themes emerged that reveal both the opportunities and challenges in adopting these technologies, including issues of trust, accessibility, and perceived benefits. The findings contribute valuable insights into how digital platforms shape healthcare interactions and offer implications for improving their design and implementation. These insights could guide future research into optimizing digital health systems for better user experience and healthcare outcomes.
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