Exploring the Lived Experiences of Constructing Digital Authenticity and Building Trust Among Micro-Influencers
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Abstract
Social media has transformed digital communication, reshaping how individuals construct and negotiate online identities. This study focuses on micro-influencers content creators with smaller but highly engaged audiences whose perceived authenticity strongly appeals to Generation Z. Despite their growing importance, research on how micro-influencers construct and sustain authenticity remains limited. Using Interpretative Phenomenological Analysis (IPA), this study explores the lived experiences of 12 micro-influencers. Data were gathered through in-depth semi-structured interviews and analyzed thematically to uncover how authenticity and trust are negotiated. The findings show that authenticity is dynamic and socially constructed, shaped by deliberate self-presentation, emotional labor, and selective disclosure of personal narratives. Trust-building with Gen-Z audiences relies less on idealized images and more on relatability and perceived closeness, with micro-influencers positioning themselves as peers rather than celebrities. The study advances understanding of digital authenticity by moving beyond metrics-driven evaluations toward a meaning-centered perspective. It contributes theoretically to influencer communication research and offers practical insights for brands, policymakers, and creators seeking authentic engagement strategies in evolving digital ecosystems.
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