Cultural Identity Negotiation and Meaning-Making on TikTok among Generation Z
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Abstract
Digital platforms have transformed communication studies by reshaping how individuals construct identity and engage in cross-cultural interactions in online environments. Within this context, TikTok has emerged as a dynamic space where Generation Z navigates cultural expression, self-representation, and belonging in increasingly globalized societies. However, limited research has explored the subjective experiences behind these interactions, leaving unanswered how Generation Z perceives, negotiates, and assigns meaning to their digital identities. This study employs Interpretative Phenomenological Analysis (IPA) with semi-structured interviews of 14 active TikTok users to examine how Generation Z constructs and redefines cultural identity. Data were thematically analyzed to capture the essence of meaning-making in cross-cultural digital spaces. Findings indicate that TikTok mediates identity negotiation, allowing participants to blend personal, cultural, and global influences while facing tensions between authenticity and social validation. Participants viewed TikTok as a space for creative self-expression and intercultural learning, but also experienced pressures to conform to trending norms, sometimes undermining individuality. These results contribute to digital identity theory and offer practical insights for enhancing cross-cultural communication and digital literacy among Generation Z.
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