Visual Branding Strategy for the MSME Product "Babanun Craft" on Instagram
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Abstract
The internet has become a platform for interaction among many people. Social media, as a communication tool, is widely used by MSMEs. This can increase competitiveness and promote businesses effectively and efficiently. Marketing a business on Instagram can be implemented through strategic marketing. This strategy involves in-depth positioning of the name, logo, brand, and visualization on Instagram. To understand this, this review used qualitative descriptive research. The results show that Instagram branding significantly increased Babanun Craft's brand recognition, with a 25% rise in engagement and a 15% boost in sales over a three-month period. The findings also highlight the importance of visually appealing content and trained copywriters in effectively attracting customer interest on social media.
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