Navigating Investment Decisions in Uncertain Markets: Experiences of Financial Managers in Multinational Companies
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Abstract
Investment decision-making in multinational companies is highly complex due to market uncertainties and dynamic global conditions. However, little is known about the subjective experiences of financial managers navigating these challenges. There is a lack of understanding regarding the strategies and coping mechanisms employed by financial managers in uncertain global markets. Using a phenomenological approach, this study explores the lived experiences of financial managers in multinational companies, focusing on challenges and strategies in investment decision-making amid market uncertainty. Interviews with senior financial managers reveal three main themes: (1) Navigating market uncertainty through adaptive forecasting and scenario planning, (2) Risk mitigation strategies including portfolio diversification and flexible budgeting, and (3) Contextual influences from multinational dynamics, such as cultural and regulatory differences. Observations highlight a collective decision-making process that integrates local insights with global strategic considerations. These findings contribute to the theoretical understanding of international financial management and provide practical insights for strategic investment decision-making in global markets.
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