CORPORATE SOCIAL RESPONSIBILITY AND ITS ROLE IN ENHANCING CORPORATE REPUTATION AMONG MILLENNIALS
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Abstract
Indonesian millennials' digital involvement and social consciousness moderate the association between Corporate Social Responsibility (CSR) and corporate reputation, according to this study. Using mixed methods, the research shows how openness, ethical governance, and social impact affect company reputation. Trust and credibility were primarily driven by CSR reporting transparency, and digital platforms boosted millennials' impressions of CSR programs. The findings show millennials value ethics and social impact over money. For reputation improvement, use digital media, promote true CSR, and meet local socio-economic concerns. This study advances CSR theory in emerging markets and provides actionable insights for organisations seeking to engage socially conscious millennial stakeholders. This study investigates the relationship between corporate social responsibility (CSR) practices and corporate reputation among millennials in Indonesia. By employing a mixed-methods approach, the research integrates survey data and interviews to examine how CSR dimensions—such as environmental sustainability, ethical governance, and social contributions—shape millennial perceptions. The findings reveal that ethical transparency and environmental initiatives significantly influence millennials’ trust and brand loyalty. This study provides strategic insights for companies seeking to enhance their corporate reputation through socially responsible practices. Implications for CSR communication strategies and stakeholder engagement in emerging markets are also discussed.
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