Exploring Internal Communication Practices and Their Impact on Corporate Reputation: A Phenomenological Study of Technology Employees

Abstract

Internal communication is a critical element in shaping corporate reputation, yet its influence on employee perceptions remains underexplored in the context of technology companies. Existing research has primarily focused on external communication strategies, leaving a gap in understanding how employees' subjective experiences of internal communication affect their view of the company's reputation. This study addresses this gap by exploring the lived experiences of employees in relation to internal communication practices using a phenomenological approach. By conducting in-depth interviews with employees from various levels of technology companies, the study reveals that transparent, consistent communication fosters trust, alignment with organizational values, and positive external representation. Social media, while a potential risk, was also identified as an opportunity for employees to engage in shaping the company's public image. These findings highlight the importance of internal communication in managing corporate reputation, suggesting that companies need to refine their strategies to better align with employees' perceptions. The study contributes to the understanding of how internal communication practices shape corporate reputation and offers insights for future research on communication in organizational settings.