Integrating Digital Culture Values Through Campus Habituation to Develop Students' Character in the Digital Age
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Abstract
The rapid advancement of digital technology has significantly influenced students’ communication practices, yet ethical issues in digital interactions remain prevalent. This study aims to examine the integration of digital culture values into campus habituation programs to strengthen students’ digital communication ethics. Using a qualitative phenomenological approach, the research was conducted at UMMAT involving students, lecturers, and educational staff. Data were collected through in-depth interviews, observations, and documentation. The findings reveal that integrating digital culture values into campus habituation effectively enhances students’ ethical awareness in digital communication, particularly in maintaining information integrity, protecting privacy, and avoiding hate speech and misinformation. Guided by Parsons’ Structural Functional theory, habituation activities support adaptation, goal attainment, integration, and latency, fostering responsible digital citizenship. These practices contribute to students’ character development and reinforce the campus environment as a platform for promoting ethical digital communication.
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