Implementation of Corporate Social Responsibility in Enhancing University Image: A Case Study at Muhammadiyah University of Palopo
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Abstract
This paper examines how Universitas Muhammadiyah Palopo has utilized Corporate Social Responsibility (CSR) to enhance the university's reputation. CSR is regarded as an essential strategy for building a strong reputation and fostering trustworthy relationships with the community. This study employs a qualitative approach, gathering data through observations, interviews, and document analysis. The findings reveal that CSR initiatives, which focus on social, economic, and environmental dimensions, significantly improve community welfare, strengthen the local economy, and promote environmental sustainability. The university’s commitment to social sustainability is reflected in activities such as skill development programs, scholarship offerings, and environmental initiatives. Additionally, the transparency and relevance of CSR efforts enhance community trust, elevate the institution’s standing, and encourage active student involvement.
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