A Phenomenological Study of Micro-Entrepreneurs' Experiences with Macroeconomic Policies in Indonesia: A Subjective Perspective and Its Implications for Business Policies

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Rima Rachmawati Rima Rachmawati

Abstract

Understanding the impact of macroeconomic policies on micro-entrepreneurs is crucial in today’s dynamic economic environment. However, existing literature has primarily focused on broader, quantitative effects, leaving a significant gap in exploring the subjective experiences of micro-business owners. This research addresses this gap by using a phenomenological approach to investigate the lived experiences of micro-entrepreneurs facing changes in macroeconomic policies, particularly in developing economies like Indonesia. Data were collected through in-depth interviews with 10 micro-entrepreneurs in Jakarta, focusing on their subjective experiences of policy changes such as inflation, interest rates, and fiscal reforms. The analysis reveals that micro-entrepreneurs face significant challenges in adapting to policy fluctuations, including uncertainty, stress, and disrupted business strategies, ultimately impacting their ability to sustain and grow their businesses. These findings contribute to a more nuanced understanding of how macroeconomic policies are perceived at the micro level and offer valuable insights for future policy formulation and support mechanisms aimed at small businesses.

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