Implementation of Corporate Social Responsibility (CSR) through a Social Awareness Framework: How it Improves Reputation and Corporate Branding
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Abstract
Corporate Social Responsibility (CSR) has become one of the most important aspects of business strategy, especially in today's modern era, not only focusing on achieving the company's financial benefits, but also on social and environmental impacts. This research adopts a qualitative approach, utilizing case studies and interviews with key stakeholders to analyze how CSR implementation affects corporate reputation and brand image. This article discusses how the implementation of CSR by companies can improve the company's reputation, and build a positive image in the eyes of the public as well as build good corporate branding. By contributing to relevant social issues, the company is able to demonstrate its commitment to the well-being of society, which in turn can build customer trust and loyalty. In addition, involvement in CSR programs can increase the company's attractiveness to investors and potential employees, while creating a competitive advantage in a market that is increasingly concerned about social responsibility. The article also identifies the various CSR practices that companies have successfully implemented, as well as the positive impact they have had on brand image and long-term business sustainability
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