Artificial Intelligence in Healthcare, Business, and Marketing: Transformational Applications and Challenges
Main Article Content
Abstract
Artificial Intelligence (AI) has become a disruptive technology impacting healthcare, business, and marketing sectors. This article explores the main applications of AI in these three fields, covering the benefits, challenges, and opportunities. Following a systematic literature review methodology, this study analyzed X number of peer-reviewed articles published between YEAR and YEAR, selected based on predefined inclusion and exclusion criteria.. In the healthcare sector, AI is used for data-driven diagnostics, personalized treatment, and drug discovery. In business, AI enhances operational efficiency, decision-making, and market analytics. In marketing, AI simplifies customer experience personalization, predictive analytics, and data-driven marketing strategies. However, challenges such as data privacy and algorithmic bias remain significant hurdles. This study provides actionable recommendations, including the need for regulatory frameworks, ethical AI adoption, and improved data governance, to ensure responsible and effective AI implementation This study concludes that AI has immense transformational potential but requires responsible management.
Article Details
Section
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
iang, F., Jiang, Y., Zhi, H., Dong, Y., Li, H., , Wang, S., Y., Dong, Q., Shen, H., & Wang, Y. (2017). Artificial intelligence in healthcare: past, present and future. Stroke and Vascular Neurology, 2, 230 - 243. https://doi.org/10.1136/svn-2017-000101.Abhinav, G. V. K. S., & Subrahmanyam, S. N. (2019). Artificial Intelligence in Healthcare. Journal of Drug Delivery and Therapeutics. https://doi.org/10.22270
Bhattamisra, S., Banerjee, P., Gupta, P., Mayuren, J., Patra, S., & Candasamy, M. (2023). Artificial Intelligence in Pharmaceutical and Healthcare Research. Big Data Cogn. Comput., 7, 10. https://doi.org/10.3390/bdcc7010010.
Wen, Z., & Huang, H. (2023). The potential for artificial intelligence in healthcare. Journal of Commercial Biotechnology. https://doi.org/10.5912/jcb1327.
Protrka, N., & Abazi, B. (2024). Artificial Intelligence in Health Care: Various Applications. 2024 47th MIPRO ICT and Electronics Convention (MIPRO), 1483-1489. https://doi.org/10.1109/MIPRO60963.2024.10569971.
Secinaro, S., Calandra, D., Secinaro, A., Muthurangu, V., & Biancone, P. (2021). The role of artificial intelligence in healthcare: a structured literature review. BMC Medical Informatics and Decision Making, 21. https://doi.org/10.1186/s12911-021-01488-9.
Shaheen, M. (2021). Applications of Artificial Intelligence (AI) in healthcare: A review. . https://doi.org/10.14293/s2199-1006.1.sor-.ppvry8k.v1.
Abhinav, G., & Subrahmanyam, S. (2019). Artificial Intelligence in Healthcare. Journal of Drug Delivery and Therapeutics. https://doi.org/10.22270/jddt.v9i5-s.3634.
Ognjanovic, I. (2020). Artificial Intelligence in Healthcare.. Studies in health technology and informatics, 274, 189-205 . https://doi.org/10.3233/SHTI200677.
Baballe, M., & Bello, M. (2022). Artificial intelligence in the healthcare sector. Global Journal of Research in Engineering and Technology. https://doi.org/10.58175/gjret.2022.1.1.0012.
Eshwar, M. (2023). Exploring the Potential of Artificial Intelligence in Healthcare: Possibilities and Challenges. International Scientific Journal of Engineering and Management. https://doi.org/10.55041/isjem00408.
Yekaterina, K. (2024). Challenges and Opportunities for AI in Healthcare. International Journal of Law and Policy. https://doi.org/10.59022/ijlp.203.
Reddy, S., Winter, J., & Padmanabhan, S. (2021). Artificial intelligence in healthcare-opportunities and challenges. Journal of Hospital Management and Health Policy. https://doi.org/10.21037/JHMHP-21-31.
Glauner, Patrick. (2021). Artificial Intelligence in Healthcare: Foundations, Opportunities and Challenges. 10.1007/978-3-030-65896-0_1
Dhuri, A.B. (2023). Artificial Intelligence in Healthcare: Opportunities and Challenges. International Journal of Advanced Research in Science, Communication and Technology.
Lee D, Yoon SN. Application of Artificial Intelligence-Based Technologies in the Healthcare Industry: Opportunities and Challenges. Int J Environ Res Public Health. 2021 Jan 1;18(1):271. doi: 10.3390/ijerph18010271. PMID: 33401373; PMCID: PMC7795119.