Exploring the Impact of Innovative Teaching Methods on Student Engagement and Learning Outcomes: A Phenomenological Case Study in Higher Education Institutions

Abstract

Health communication, particularly in the context of digital media, has become an essential area of study, especially as technology continues to shape interactions between medical practitioners and patients. While significant research has been conducted on the adoption of digital health tools, less attention has been given to understanding the subjective experiences and meanings these interactions hold for both practitioners and patients. This study addresses this gap by exploring how medical professionals and patients interpret their digital communication experiences. Using a phenomenological approach, we aim to provide deeper insights into the lived experiences of both groups, revealing the essence of their interactions through digital media. Data were collected through in-depth interviews with healthcare professionals and patients, followed by thematic analysis to identify key themes. The findings highlight key themes, including the enhancement of trust through transparent communication, the fostering of empathy via personalized digital interactions, and the challenges of maintaining clarity in asynchronous communication formats. For instance, practitioners reported that video consultations allowed for better emotional connections compared to text-based communication. Meanwhile, patients emphasized the convenience of accessing medical advice but expressed concerns about potential misinterpretation of messagesThese results contribute to a more nuanced understanding of digital health communication and have implications for improving patient-practitioner interactions in the future. Specifically, the study suggests the need for targeted training programs to enhance digital communication skills among practitioners and the development of user-friendly digital tools that prioritize clarity and empathy in interactions.