AI-Driven Video Message Design for Presenting Social Phenomena and Fostering Spiritual and Social Values

Abstract

Advances in artificial intelligence technology have opened up new opportunities in video processing, analysis, and creation, spanning sectors such as entertainment, security, education, and business. This study explores the capabilities of AI in automatically creating video content, including narrative recognition, context interpretation, and dynamic visualization. Using a qualitative phenomenological design, this study involved 25 participants (aged 20–35 years) consisting of digital content creators, university students, and religious community members who actively engage with AI-based video platforms. The study uses a phenomenological approach to understand individuals’ subjective experiences related to the application of this technology to enhance spiritual and social values. Data were collected through semi-structured in-depth interviews and thematic analysis was employed to identify recurring patterns and meanings in participants’ experiences. Data were collected through in-depth interviews to explore changes in participants’ spiritual and social attitudes. The findings reveal three major themes: (1) AI-generated videos enhance accessibility to spiritual knowledge and social awareness content; (2) AI-assisted narrative design strengthens emotional engagement and moral reflection; and (3) the technology fosters digital-based spiritual communities while simultaneously raising ethical concerns. The results show that AI is capable of producing detailed and realistic narratives and storyboards, making a positive contribution to the production of automated video content. Discussions include the use of AI for facial and object recognition, video analysis for security, and automatic video editing. In addition, the study highlights the impact of technology on spiritual and social life, such as increasing access to spiritual resources and the formation of virtual communities that support social interaction. However, ethical challenges such as the misuse of deepfakes and dependence on social media are also identified. Overall, the study demonstrates that AI-driven video design can serve as a strategic medium for cultivating spiritual and social values when implemented ethically and critically. This study contributes to a deeper understanding of the impact of AI technology on spiritual and social values, while providing recommendations for its wise use to support positive spiritual and social development.