User Experience in Selecting and Using Herbal Products: A Perspective on Quality, Effectiveness, and Regulatory Compliance in Alternative Medicine in Indonesia
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Abstract
The use of herbal products as alternative medicine has gained increasing popularity in recent years, prompting significant interest in understanding users' experiences and perceptions. However, there is limited research exploring how consumers evaluate the quality, effectiveness, and regulatory compliance of these products. This study seeks to answer the primary research question: How do users perceive the quality, effectiveness, and regulatory compliance of herbal products, and what factors influence their decision-making?Using a phenomenological approach, we explore the lived experiences of 15 long-term herbal product users, focusing on their criteria for selecting products, their trust in regulatory frameworks, and the role of perceived efficacy in their choices. The results reveal that 73% of participants identified official certifications, such as BPOM approval, as their primary consideration when selecting products, while 60% expressed skepticism about the scientific evidence supporting the products' effectiveness. Moreover, users’ trust in regulatory standards was found to significantly influence their purchasing decisions, while concerns about unclear dosage and insufficient information persisted. These findings contribute to a deeper understanding of how users interact with herbal products and highlight the importance of regulatory transparency. The study underscores the need for more comprehensive education and clearer labeling in the herbal medicine sector, suggesting avenues for further research on consumer decision-making in this growing market.
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