The Dynamics of Small Business Owners' Experiences in Managing and Growing Their Enterprises: A Subjective Perspective in Indonesia's MSME Sector
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Abstract
Small and medium enterprises (SMEs) in Indonesia play a crucial role in economic growth but face challenges in sustaining and expanding their businesses. This study explores the subjective experiences of small business owners in managing and growing their enterprises, emphasizing the role of local cultural values and emotional dynamics. Using an interpretative phenomenological approach, data were collected through in-depth interviews and participant observations with 12 small business owners from diverse industries. The findings reveal that decision-making processes are influenced by cultural norms and emotional experiences, which shape resilience and adaptive strategies. These strategies include product innovation, market diversification, and leveraging community networks. The study contributes to a deeper understanding of the entrepreneurial experience within the cultural and social context of Indonesia, offering valuable insights for policymakers and practitioners in fostering sustainable SME growth.
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