Case Study of CSR Program Satisfaction at PT Pertamina: An Empirical Approach with Structual Equation Modeling (SEM)
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Abstract
his study examines the relationship between public knowledge of Corporate Social Responsibility (CSR), views of CSR advantages, and PT Pertamina CSR program satisfaction. Knowledge of CSR and public perception of its benefits are thought to strongly affect firm CSR program satisfaction. This study tests causal links using Structural Equation Modelling (SEM). The results suggest that CSR knowledge boosts public trust in the organisation and CSR program satisfaction, measured using a 1-7 likert scale. Additionally, a favourable view of CSR advantages mediates the connection between CSR knowledge and program satisfaction. The study also reveals that transparent communication and community relevance improve CSR program effectiveness and satisfaction. Based on these findings, companies, especially PT Pertamina, should improve CSR education and establish programs that meet social and environmental demands to maximise their beneficial impact. This research advances CSR theory in Indonesia and helps corporations construct better CSR programs.
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