Corporate Feasibility, Transparency, and Communication: Strengthening Public Trust and Participation in CSR Initiatives
Main Article Content
Abstract
This research examines the role of corporate transparency and communication in strengthening public trust and participation in Corporate Social Responsibility (CSR) initiatives. Instead of focusing on the feasibility of establishing a new company, the study emphasizes how organizations can design and implement CSR programs that address social needs and reduce community tensions. The analysis explores strategic planning, stakeholder engagement, and the alignment of CSR activities with both public and private sector expectations. Particular attention is given to supply chain responsibility, ethical communication, and participatory models that enhance collaboration between companies, government agencies, and communities. The findings imply that transparent reporting, consistent dialogue, and long-term commitment to social programs can improve corporate credibility and foster sustainable development. The study also suggests that expanding CSR initiatives into related sectors can strengthen corporate reputation while delivering broader social impact.
Article Details
Section
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Abdelsalam, O., Chantziaras, A., Joseph, N. L., & Tsileponis, N. (2024). Trust matters: A global perspective on the influence of trust on bank market risk. In Journal of International Financial Markets Institutions and Money (Vol. 92, p. 101959). Elsevier BV. https://doi.org/10.1016/j.intfin.2024.101959
Aidy, F. N., Priatmoko, Y., & P, A. I. (2021). Influence Of Corporate Social Responsibility(CSR) In Building Corporate Reputation Through Employee Trust As Mediating Variable. In Jurnal Ilmiah Manajemen dan Bisnis (Vol. 7, Issue 3, p. 372). https://doi.org/10.22441/jimb.v7i3.13266
Albuquerque, R., & Cabral, L. (2024). Strategic Corporate Purpose. In Journal of Economics & Management Strategy. Wiley. https://doi.org/10.1111/jems.12619
Alfirdaus, L. K., Yuwono, T., Ardianto, H. T., & Manar, D. G. (2023). Within-Community Conflict on Mining Policy: Assessing Implication in Rural Indonesia. In Jurnal Ilmu Sosial dan Humaniora (Vol. 12, Issue 2, p. 202). Ganesha University of Education. https://doi.org/10.23887/jish.v12i2.44769
Amin, M. H., Mohamed, E. K. A., & Elragal, A. (2021). CSR disclosure on Twitter: Evidence from the UK. In International Journal of Accounting Information Systems (Vol. 40, p. 100500). Elsevier BV. https://doi.org/10.1016/j.accinf.2021.100500
Bellucci, M., Acuti, D., Simoni, L., & Manetti, G. (2021). Hypocrisy and legitimacy in the aftermath of a scandal: an experimental study of stakeholder perceptions of nonfinancial disclosure. In Accounting Auditing & Accountability Journal (Vol. 34, Issue 9, p. 182). Emerald Publishing Limited. https://doi.org/10.1108/aaaj-01-2021- 5113
Bellucci, M., Acuti, D., Simoni, L., & Manetti, G. (2021). Hypocrisy and legitimacy in the aftermath of a scandal: an experimental study of stakeholder perceptions of nonfinancial disclosure. In Accounting Auditing & Accountability Journal (Vol. 34, Issue 9, p. 182). Emerald Publishing Limited. https://doi.org/10.1108/aaaj-01-2021- 5113
Bjørn, A., Matthews, H. D., Hadziosmanovic, M., Desmoitier, N., Addas, A., & Lloyd, S. M. (2023). Increased transparency is needed for corporate science-based targets to be
effective. In Nature Climate Change (Vol. 13, Issue 8, p. 756). Nature Portfolio. https://doi.org/10.1038/s41558-023-01727-z
Chen, C., Khan, A., Hongsuchon, T., Ruangkanjanases, A., Chen, Y.-T., Sivarak, O., & Chen, S. (2021). The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust. In International Journal of Environmental Research and Public Health (Vol. 18, Issue 16, p. 8275). Multidisciplinary Digital Publishing Institute. https://doi.org/10.3390/ijerph18168275
Chen, S., Chen, Y.-L., & Jebran, K. (2021). Trust and corporate social responsibility: From expected utility and social normative perspective. In Journal of Business Research (Vol. 134, p. 518). Elsevier BV. https://doi.org/10.1016/j.jbusres.2021.05.045
Davis, L. M., Prosnitz, D., & Yé, Y. (2022). The Value Added of Incorporating Qualitative Approaches into Malaria Surveillance, Monitoring, and Evaluation. In American Journal of Tropical Medicine and Hygiene (Vol. 108, p. 32). American Society of Tropical Medicine and Hygiene. https://doi.org/10.4269/ajtmh.22-0191
Ervits, I. (2021). CSR reporting by Chinese and Western MNEs: patterns combining formal homogenization and substantive differences. In International Journal of Corporate Social Responsibility (Vol. 6, Issue 1). Springer Nature. https://doi.org/10.1186/s40991-021-00060-y
Fatima, T., & Elbanna, S. (2022). Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework [Review of Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework]. Journal of Business Ethics, 183(1), 105. Springer Science+Business Media. https://doi.org/10.1007/s10551-022-05047-8
Fatima, T., & Elbanna, S. (2022). Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework [Review of Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework]. Journal of Business Ethics, 183(1), 105. Springer Science+Business Media. https://doi.org/10.1007/s10551-022-05047-8
Fatima, T., & Elbanna, S. (2022). Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework [Review of Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework]. Journal of Business Ethics, 183(1), 105. Springer Science+Business Media. https://doi.org/10.1007/s10551-022-05047-8
Fatima, T., & Elbanna, S. (2022). Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework [Review of Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework]. Journal of Business Ethics, 183(1), 105. Springer Science+Business Media.https://doi.org/10.1007/s10551-022-05047-8
Fernando, I., Jayawardhana, K., Siyambalapitiya, J., Amarawansha, H., & Gamage, S. (2023). Stakeholder Pressure in Social Entrepreneurship: A Qualitative Exploration. In Sri Lanka Journal of Marketing (Vol. 9, Issue 1, p. 119). https://doi.org/10.4038/sljmuok.v9i1.121
Gioffré, A., Tampieri, A., & Villanacci, A. (2021). Private versus public companies with strategic CSR. In Journal of Economics (Vol. 133, Issue 2, p. 129). Springer Science+Business Media. https://doi.org/10.1007/s00712-020-00729-1
Gioffré, A., Tampieri, A., & Villanacci, A. (2021). Private versus public companies with strategic CSR. In Journal of Economics (Vol. 133, Issue 2, p. 129). Springer Science+Business Media. https://doi.org/10.1007/s00712-020-00729-1
Guan, J., Sio, S. H. I., & Noronha, C. (2021). Value co-creation through corporate social responsibility in a typical controversial industry: Evidence from Macao. In Journal of Global Scholars of Marketing Science (Vol. 32, Issue 1, p. 36). Taylor & Francis. https://doi.org/10.1080/21639159.2020.1808832
Gulema, T. F., & Roba, Y. T. (2021). Internal and external determinants of corporate social responsibility practices in multinational enterprise subsidiaries in developing countries: evidence from Ethiopia. In Future Business Journal (Vol. 7, Issue 1). Springer Science+Business Media. https://doi.org/10.1186/s43093-021-00052-1
Hayat, M., Khan, S., & Malik, M. F. (2021). Cross Cultural Variations in Corporate Social Responsibility. In Research Journal of Social Sciences & Economics Review (RJSSER) (Vol. 2, Issue 1, p. 466). https://doi.org/10.36902/rjsser-vol2-iss1-
2021(466-480)
Hossain, A. T., Hossain, T., & Kryzanowski, L. (2021). Social environment and corporate payouts. In European Journal of Finance (Vol. 27, Issue 14, p. 1413). Taylor & Francis. https://doi.org/10.1080/1351847x.2021.1889631
Ismail, R., Karyaningsih, Chin, J., & Prabowo, T. L. (2022). Why CSR communication also has good and negative consequences on a company’s social responsibility? In Jurnal Komunikasi Profesional (Vol. 6, Issue 1, p. 56). https://doi.org/10.25139/jkp.v6i1.4454
Kämäräinen, P., Nurmeksela, A., & Kvist, T. (2022). A cross sectional study of nurses’ perceptions of nurse leaders’ internal crisis communication during the COVID‐19 pandemic. In Journal of Nursing Management (Vol. 30, Issue 7, p. 2503). Wiley. https://doi.org/10.1111/jonm.13707
Kathayat, A. (2022). A Case against CSR Initiatives. In Open Journal of Business and Management (Vol. 10, Issue 2, p. 701). Scientific Research Publishing. https://doi.org/10.4236/ojbm.2022.102039
Kathayat, A. (2022). A Case against CSR Initiatives. In Open Journal of Business and Management (Vol. 10, Issue 2, p. 701). Scientific Research Publishing. https://doi.org/10.4236/ojbm.2022.102039
Kathayat, A. (2022). A Case against CSR Initiatives. In Open Journal of Business and Management (Vol. 10, Issue 2, p. 701). Scientific Research Publishing. https://doi.org/10.4236/ojbm.2022.102039
Lather, K., Khlise, M., & Kinneth, M. (2021). Implementation of Corporate Social Responsibility Program on Community Welfare. In Journal La Sociale (Vol. 2, Issue 3, p. 9). https://doi.org/10.37899/journal-la-sociale.v2i3.402
Love, H. R., & Corr, C. (2021). Integrating Without Quantitizing: Two Examples of Deductive Analysis Strategies Within Qualitatively Driven Mixed Methods Research. In Journal
of Mixed Methods Research (Vol. 16, Issue 1, p. 64). SAGE Publishing. https://doi.org/10.1177/1558689821989833
Machio, P. M., & Meemken, E. (2023). Women’s Participation in Contract Farming. In The Journal of Development Studies (Vol. 59, Issue 6, p. 894). Taylor & Francis. https://doi.org/10.1080/00220388.2023.2188109
Maráková, V., Wolak-Tuzimek, A., & Tučková, Z. (2021). Corporate Social Responsibility As a Source of Competitive Advantage in Large Enterprises. In Journal of Competitiveness (Vol. 13, Issue 1, p. 113). Tomas Bata University in Zlín. https://doi.org/10.7441/joc.2021.01.07
Maulud, F., & Falatehan, S. F. (2022). HUBUNGAN TINGKAT KEBERHASILAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) DENGAN
KEMANDIRIAN MASYARAKAT. In Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] (Vol. 6, Issue 1, p. 15). https://doi.org/10.29244/jskpm.v6i1.957
Maulud, F., & Falatehan, S. F. (2022). HUBUNGAN TINGKAT KEBERHASILAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) DENGAN
KEMANDIRIAN MASYARAKAT. In Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] (Vol. 6, Issue 1, p. 15). https://doi.org/10.29244/jskpm.v6i1.957
Montgomery, R. H., Palma, A., & Hoagland-Grey, H. (2008). Community Investment Programs in Developing Country Infrastructure Projects. In Journal of Infrastructure Systems (Vol. 14, Issue 3, p. 241). American Society of Civil Engineers. https://doi.org/10.1061/(asce)1076-0342(2008)14:3(241)
Mukhtar, S., & Bahormoz, A. (2021). An integrative framework for stakeholder engagement: reconciling and integrating stakeholders’ conflicting CSR priorities in management decision-making. In Journal of Decision System (Vol. 31, Issue 4, p. 407). Taylor & Francis. https://doi.org/10.1080/12460125.2021.1950115
Mukhtar, S., & Bahormoz, A. (2021). An integrative framework for stakeholder engagement: reconciling and integrating stakeholders’ conflicting CSR priorities in management decision-making. In Journal of Decision System (Vol. 31, Issue 4, p. 407). Taylor & Francis. https://doi.org/10.1080/12460125.2021.1950115
Parekh, I. (2023). National & International Trends in CSR. https://www.slideshare.net/ishanparekh/national-international-trends-in-csr
Poursoleyman, E., Mansourfar, G., Hassan, M. K., & Homayoun, S. (2023). Did Corporate Social Responsibility Vaccinate Corporations Against COVID-19? In Journal of Business Ethics (Vol. 189, Issue 3, p. 525). Springer Science+Business Media. https://doi.org/10.1007/s10551-023-05331-1
Ramdhony, D., Rashid, A., Gow, J., & Soobaroyen, T. (2021). The Influence of Corporate Governance and Corporate Foundations on Corporate Social Responsibility (CSR) Reporting Practices. In Journal of African Business (Vol. 23, Issue 3, p. 816). Taylor & Francis. https://doi.org/10.1080/15228916.2021.1952521
Rank, S., & Contreras, F. (2021). Do Millennials pay attention to Corporate Social Responsibility in comparison to previous generations? Are they motivated to lead in times of transformation? A qualitative review of generations, CSR and work motivation [Review of Do Millennials pay attention to Corporate Social Responsibility in
comparison to previous generations? Are they motivated to lead in times of transformation? A qualitative review of generations, CSR and work motivation]. International Journal of Corporate Social Responsibility, 6(1). Springer Nature. https://doi.org/10.1186/s40991-020-00058-y
Rank, S., & Contreras, F. (2021). Do Millennials pay attention to Corporate Social Responsibility in comparison to previous generations? Are they motivated to lead in times of transformation? A qualitative review of generations, CSR and work motivation [Review of Do Millennials pay attention to Corporate Social Responsibility in comparison to previous generations? Are they motivated to lead in times of transformation? A qualitative review of generations, CSR and work motivation]. International Journal of Corporate Social Responsibility, 6(1). Springer Nature. https://doi.org/10.1186/s40991-020-00058-y
Saraswati, E., Lestari, A. P., & Sagitaputri, A. (2021). Does CSR Disclosure Improve Firm’s Access To Finance And Reduce Firm Risk? In Jurnal Reviu Akuntansi dan Keuangan (Vol. 11, Issue 1, p. 17). Universitas Muhammadiyah Semarang. https://doi.org/10.22219/jrak.v11i1.14961
Schönherr, N., Vogel-Pöschl, H., Findler, F., & Martinuzzi, A. (2021). Accountability by design? Exploring design characteristics of corporate social responsibility standards. In Sustainability Accounting Management and Policy Journal (Vol. 13, Issue 1, p. 1). Emerald Publishing Limited. https://doi.org/10.1108/sampj-07-2020-0257
Schönherr, N., Vogel-Pöschl, H., Findler, F., & Martinuzzi, A. (2021). Accountability by design? Exploring design characteristics of corporate social responsibility standards. In Sustainability Accounting Management and Policy Journal (Vol. 13, Issue 1, p. 1). Emerald Publishing Limited. https://doi.org/10.1108/sampj-07-2020-0257
Schönherr, N., Vogel-Pöschl, H., Findler, F., & Martinuzzi, A. (2021). Accountability by design? Exploring design characteristics of corporate social responsibility standards. In Sustainability Accounting Management and Policy Journal (Vol. 13, Issue 1, p. 1). Emerald Publishing Limited. https://doi.org/10.1108/sampj-07-2020-0257
Shubita, M., Ahmed, S., & Essel-Paintsil, M. (2022). The economic impact of corporate social responsibility on the development of indigenous communities: evidence from Ghana’s mining sector. In International journal of organizational analysis (Vol. 31, Issue 1, p. 196). Emerald Publishing Limited. https://doi.org/10.1108/ijoa-10-2021-2985
Smith, V., & Langford, P. (2009). Evaluating the impact of corporate social responsibility programs on consumers. In Journal of Management & Organization (Vol. 15, Issue 1, p. 97). Cambridge University Press. https://doi.org/10.5172/jmo.837.15.1.97
Thakur, G. D., & Puntambekar, G. L. (2021). LINKING CORPORATE SOCIAL RESPONSIBILITY (CSR)PRACTICES TO SUSTAINABLE DEVELOPMENT
GOALS (SDGS) IN INDIA. In International Journal of Advanced Research (Vol. 9, Issue 9, p. 544). https://doi.org/10.21474/ijar01/13446
Tiwari, M., Tiwari, T., Santhose, S. S., Mishra, L., MR, R., & Sundararaj, V. (2021). Corporate social responsibility and supply chain: A study for evaluating corporate hypocrisy with special focus on stakeholders. In International Journal of Finance & Economics (Vol. 28, Issue 2, p. 1391). Wiley. https://doi.org/10.1002/ijfe.2483
Tiwari, M., Tiwari, T., Santhose, S. S., Mishra, L., MR, R., & Sundararaj, V. (2021). Corporate social responsibility and supply chain: A study for evaluating corporate hypocrisy with special focus on stakeholders. In International Journal of Finance & Economics (Vol. 28, Issue 2, p. 1391). Wiley. https://doi.org/10.1002/ijfe.2483
Tiwari, M., Tiwari, T., Santhose, S. S., Mishra, L., MR, R., & Sundararaj, V. (2021). Corporate social responsibility and supply chain: A study for evaluating corporate hypocrisy with special focus on stakeholders. In International Journal of Finance & Economics (Vol. 28, Issue 2, p. 1391). Wiley. https://doi.org/10.1002/ijfe.2483
Vărzaru, A. A., Bocean, C. G., & Nicolescu, M. M. (2021). Rethinking Corporate Responsibility and Sustainability in Light of Economic Performance. In Sustainability (Vol. 13, Issue 5, p. 2660). Multidisciplinary Digital Publishing Institute. https://doi.org/10.3390/su13052660
Wilson, D. A. Y., Tian, G., Pekyi, G. D., Addo, M. N., Sarkodie, P. O., & Kwame, A. J. (2021). Institutional Drivers for Corporate Social Responsibility of Ghanaian Firms. In European Journal of Business Management and Research (Vol. 6, Issue 1, p. 212). https://doi.org/10.24018/ejbmr.2021.6.1.731
Wirba, A. V. (2023). Corporate Social Responsibility (CSR): The Role of Government in promoting CSR. In Journal of the Knowledge Economy (Vol. 15, Issue 2, p. 7428). Springer Science+Business Media. https://doi.org/10.1007/s13132-023-01185-0
Wirba, A. V. (2023). Corporate Social Responsibility (CSR): The Role of Government in promoting CSR. In Journal of the Knowledge Economy (Vol. 15, Issue 2, p. 7428). Springer Science+Business Media. https://doi.org/10.1007/s13132-023-01185-0
Wirba, A. V. (2023). Corporate Social Responsibility (CSR): The Role of Government in promoting CSR. In Journal of the Knowledge Economy (Vol. 15, Issue 2, p. 7428). Springer Science+Business Media. https://doi.org/10.1007/s13132-023-01185-0
Wong, A. K. F., Kim, S., & Hwang, Y. (2021). Effects of Perceived Corporate Social Responsibility (CSR) Performance on Hotel Employees’ Behavior. In International Journal of Hospitality & Tourism Administration (Vol. 23, Issue 6, p. 1145). Taylor & Francis. https://doi.org/10.1080/15256480.2021.1935390
Wut, T. M., Xu, J., & Wong, H. (2021). A 15-year Review of “Corporate Social Responsibility Practices” Research in the Hospitality and Tourism Industry [Review of A 15-year Review of “Corporate Social Responsibility Practices” Research in the Hospitality and Tourism Industry]. Journal of Quality Assurance in Hospitality & Tourism, 23(1), 240. Taylor & Francis. https://doi.org/10.1080/1528008x.2020.1864566
Xia, L., Li, Z., Wei, J., & Gao, S. (2023). Doing well by doing good: unpacking the black box of corporate social responsibility. In Asia Pacific Journal of Management. Springer Science+Business Media. https://doi.org/10.1007/s10490-023-09878-5
Zainon, S., Ahmad, R. A. R., Ismail, R. F., Rahmat, N. H., & Sholihah, R. A. (2023). Corporate Social Responsibility Communication: A Brief Review [Review of Corporate Social Responsibility Communication: A Brief Review]. International Journal of Academic Research in Business and Social Sciences, 13(6). https://doi.org/10.6007/ijarbss/v13- i6/17248
Zhao, N., Wan, Q., Chen, J., & Wu, M. (2022). Dynamic incentive mechanism in mobile crowdsourcing networks by combining reputation and contract theory. In International Journal of Distributed Sensor Networks (Vol. 18, Issue 6). Hindawi Publishing Corporation. https://doi.org/10.1177/15501329221104352
Zhenzhen, Y., Su, H., & Sun, W. (2021). Can strategic corporate social responsibility drive corporate innovation? In South African Journal of Business Management (Vol. 52, Issue 1). AOSIS. https://doi.org/10.4102/sajbm.v52i1.2577