Transforming Corporate Social Responsibility: From Philanthropy to Sustainability and Financial Performance Impact in the Modern Era
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Abstract
(CSR) from philanthropic activities to poverty can impact the financial performance of companies in the modern era. A quantitative approach is used to measure the relationship between the implementation of sustainability-oriented CSR and company profitability. This study uses survey and regression methods to analyze data from annual reports and the desires of companies that have transformed. The results of the study indicate a significant relationship between the implementation of desire-based CSR (CSR driven by strategic organizational goals) and the improvement of company financial performance.
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