Financial Management and Accounting Practices in Medium-Sized Enterprises in Indonesia: A Phenomenological Study
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Abstract
Financial management in SMEsis increasingly recognized as an essential area of study, especially in understanding how healthcare professionals and patients engage with emerging technologies. Despite extensive research on SME financial management, little is known about the deeper, subjective experiences of entrepreneurs and managers in this context. This study aims to fill this gap by exploring the lived experiences of SME owners and managers in managing their financial resources. We adopt a qualitative approach to investigate how these individuals make sense of their financial decision-making processes. Data were gathered through in-depth, semi-structured interviews with 25 participants, including 20 healthcare professionals and 5 patients, and analyzed using thematic analysis. Our findings reveal that effective financial management practices offer stability and growth opportunities but also introduce challenges related to risk management and access to financial resources.. These results provide new insights into the complexities of telemedicine adoption and its impact on both practitioners and patients, highlighting the need for further exploration of how technology reshapes healthcare dynamics. The study's implications suggest that future research should focus on the deeper psychological and relational aspects of digital health technology integration.
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