Digital Marketing Innovations and Their Impact on Consumer Behavior in Indonesia's E-commerce
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Abstract
Digital health communication has increasingly become a central focus in healthcare, with many studies examining the adoption of technologies such as telemedicine and mobile health platforms. However, the subjective experiences and meanings attached to these technologies, especially from the perspectives of medical practitioners and patients, remain underexplored, limiting the theoretical understanding of adoption dynamics.This study seeks to address this gap by investigating the interplay between theoretical frameworks of digital health adoption and the lived experiences of healthcare professionals and patients in using digital health tools in their interactions. Through a phenomenological approach, the research captures how these individuals perceive and interpret the impact of digital health on their communication practices. Data was collected through in-depth interviews with 25 participants, including healthcare providers and patients, and analyzed thematically. Simplifying technical terms such as "phenomenological approach" by providing a brief explanation (e.g., a method focusing on understanding individuals' experiences) would make this study more accessible to a broader audience. The findings reveal key insights into the challenges and opportunities of digital health, emphasizing the importance of user-centered design and the role of trust in the adoption of digital tools. By aligning the study's keywords more closely with its focus on user experiences, trust, and communication strategies, readers will better grasp the study's relevance and contributions. These results enhance our understanding of digital health adoption, with implications for improving communication strategies and guiding future developments in healthcare technology.
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