Business Strategy and Corporate Governance Practices: The Experience of Multinational Companies in Implementing Sustainable Governance Policies: A Phenomenological Approach
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Abstract
Healthcare communication has increasingly involved digital media, with various technologies shaping the interaction between healthcare practitioners and patients. However, limited research has focused on understanding the subjective experiences of healthcare providers and patients in using digital media for communication. This study addresses the gap by exploring the lived experiences of healthcare practitioners and patients in adopting digital media tools such as telemedicine and messaging apps. Using a phenomenological approach, this research investigates how these technologies impact the communication process, focusing on the meanings and challenges from the perspectives of the participants. In-depth interviews with 25 healthcare professionals and patients revealed key themes related to trust, accessibility, and the emotional dynamics of digital communication. The findings highlight that while digital media offers enhanced accessibility and efficiency, it also introduces challenges in maintaining human connection and trust. These insights provide actionable guidance for healthcare practitioners and policymakers on how to design and implement digital communication strategies that prioritize trust-building and emotional connection, ensuring that technology complements rather than replaces human interaction. For instance, healthcare organizations can adopt training programs for practitioners to improve their digital communication skills, focusing on empathy and clarity, while also developing patient-friendly interfaces to enhance accessibility. These results offer valuable insights into improving digital communication strategies in healthcare and suggest areas for future research on integrating technology with patient-centered care.
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